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3/29/2021
Kansas Angus Association and LiveAuctions.TV powered by Superior Livestock Partner to
Meet Needs of Kansas Angus Association Members
 
 
The Kansas Angus Association (KAA) has partnered with LiveAuctions.TV powered by Superior Livestock and Superior Productions to support member’s marketing through LiveAuction.TV 2.0 internet bidding platform. This unique collaboration with Superior Livestock Auction, the nation’s leader in livestock marketing, will bring an exclusive opportunity for KAA members.  Along with some of the best Angus breeders in the industry, the Kansas Angus Association strives to increase benefits, visibility, services, and leadership for their members.

“The Kansas Angus Association is excited for this new opportunity to partner with Superior Livestock and LiveAuctions.TV. The board of directors believe the marketing benefits provided to Kansas Angus Association members using LiveAuctions.TV will be a great asset to the producer. This partnership also increases the benefits of being a KAA member for Angus breeders in Kansas.”  Anne Lampe, Kansas Angus Association Manager.

With a fresh new look, LiveAuction.TV 2.0 will serve as the internet bidding platform for members of the Kansas Angus Association who take advantage of the benefits provided through this partnership ( see * Partnership Benefits) .  A bidding platform specifically designed to benefit breeders of purebred cattle, LiveAuctions.TV has been used and trusted for over 20 years. In 2016 Superior Livestock welcomed LiveAuctions.TV to their portfolio of available services, helping to continue to service both the seedstock and commercial sectors of the livestock industry. This partnership with KAA will ensure a continued effort to offer full circle marketing to our KAA members by advertising to both a recognized buyers and sellers in both these sectors.  Advantages for KAA members will include both digital and print marketing targeting this highly niche viewership.
 
Both new and current members of KAA are encouraged to reach out to Blake Tucker-Superior Livestock or Ben Gleeson-LiveAuctions.TV to take advantage of this unique opportunity. “At Superior Livestock and LiveAuctions.TV, we feel the support of our networking and relationships will help increase the visibility of the Kansas Angus Association and provide its members with a strong marketing network to help grow their brands and operations. We are about the Producer,” Blake Tucker-Superior Livestock/LiveAucitons.TV Purebred Division.
 
From Kansas Angus Association President- "As a KAA producer my experience with Blake and the entire LiveAuctions.TV and Superior Livestock staff has been phenomenal! This new partnership allows me, as a KAA member, to get all of their marketing power behind my program in a way that directly affects my bottom line" Clint Woodrow Badger Creek Cattle Co.
 
 To book your sale or discuss working with LiveAuctions.TV please contact Ben Gleason, LiveAuctions.TV representative (785) 640-9390, [email protected] 
 
 
 
Link to announcement on Superior Sunrise https://youtu.be/HQjGZvHWGf0
 
*Partnership Benefits to Kansas Angus Association members

  • Broadcast of KAA member’s Sale on LiveAuctions.TV
  • Provide a competitive Digital and Print ad marketing campaign though Superior Livestock’s massive network of commercial cattlemen.
Both new AND current LiveAuctions.TV 2.0 Customers who are KAA  members will receive the following
  • 1 full page print ad in Superior’s feeder cattle catalog ($1000 value), this catalog goes out to between 5000-7500 people depending on the sale and mails bi-monthly.
  • 1 e-blast that goes to our entire buyer, consigner, rep, and subscriber list, plus all of LiveAuctions.tv’s, totaling over 15,000 addresses. ($2500 value) When 5 or more KAA members have their sale in a one-week period, Superior Livestock will produce a 30 second commercial spot to air on Superior Sunrise (our morning show on Dish 997 before our feeder cattle sales).
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